Ryan Lai. | Freelance B2B Copywriter & Lead-Gen Strategist Hong Kong
ryan lai * helps B2B teams say what they actually sell so buyers get it faster, sales pitches land, and your website, decks and emails finally tell the same story.
If your buyers don’t really get what you do, they can’t buy it.
Most B2B brands have smart products and foggy stories: a website that sounds vague, a pitch deck that changes every week, and email or inbound content that doesn’t quite line up. That confusion shows up in slower deals, weaker leads and “let us think about it” instead of “when can we start?”
You step in where things get messy: turning complex offers into sharp messaging, clear pitch narratives and practical content your team can actually use—across web, sales materials and campaigns.
Clear B2B stories that drive instant “yes”
Pillars of work *
Stop losing deals to a confusing pitch.
We define what you really sell, who it’s for and why it wins --
then turn that into a simple, repeatable story your whole team can use.
Give your sales team a story that actually works.
Structured decks, one‑pagers and proposals that make it easy to explain the value.
We don't want everyone rewriting from scratch.
Your product is smart.
Your copy should be too.
Website and landing page copy, inbound content and email sequences that turn “what do you actually do?” into “let’s talk”.
Some B2B stories are especially high‑stakes: innovation, finance, complex services, impact‑driven work.
I’m here to help teams move beyond buzzwords and build narratives that stand up under questions from boards, buyers and partners--
not just in a campaign, but across their core materials.
Who I work with *
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B2B and tech companies that need clearer messaging and lead‑ready content.
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Professional services and consultancies that sell complex, expertise‑heavy work.
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Agencies and studios looking for a senior messaging and copy partner they can plug into projects or white‑label.
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C-suite & senior executives looking for personal branding, thought leadership, and LinkedIn support.
